Measurement & Analysis for News Distribution

WHY US

Business Wire India is the only Indian news distribution platform to partner with ANI, PTI, IANS, and UNI Testimonials - Whenever we have something important to tell, Business Wire India is often our first point of call, Rajnish Wahi, Senior VP, Corporate Affairs & Communication, Snapdeal. I define Business Wire India as a facilitator for the communications industry, Sudeshna Das, Executive Director, ComConnect. Business Wire India is very good in terms of credible and authentic news distribution to media. It adds authenticity to all content, Arneeta Vasudeva, Vice President, Ogilvy. Business Wire India is the only Indian news distribution platform to partner with ANI, PTI, IANS, and UNI The BW India team is very professional and prompt, we have been working seamlessly with BW for many years now, Prathibha Nair, Assistant Manager - Corporate Communications, Wipro Limited. Businesswire helps us in securing coverage on prominent media outlets across US, Europe and India and the detailed tracking reports allow us to monitor our press release. All members of the servicing team are cooperative and efficient and they truly augment our outreach efforts, Aniruddha Basu, PR & Corporate Communications, L&T Technology Services

PR and marketing rely on data to track success and measure RoI. Business Wire India provides you with the tools you need to collect, aggregate and measure that data. Our reports are available with every distribution and help you measure the performance of each release. Key metrics are viewership information, traffic and search data, and sharing information. You can easily plug these into your own measurement programs

Your every release is tracked for performance and reach for 24 hours. You receive a FirstCut NewsTrail report followed by an Updated NewsTrail report which capture critical information such as total number of postings with listing of the media; total and potential viewers; region-wise beak-up, etc.

For international distribution, NewsTrak reports are included with every circuit that features Business Wire’s GMSM bundle. The reports offer analytics on your news-release’s influence over digital platforms.

Key metrics include: Release views, Traffic sources, Multimedia views, and User engagement

The data is sourced from a broad spectrum of Business Wire network recipients, including news organizations, media sites, search engines, social media services and consumer information systems.

Measurement and Analytics