Measurement & Analysis for News Distribution

PR and marketing rely on data to track success and measure RoI. Business Wire India provides you with the tools you need to collect, aggregate and measure that data. Our reports are available with every distribution and help you measure the performance of each release. Key metrics are viewership information, traffic and search data, and sharing information. You can easily plug these into your own measurement programs

Your every release is tracked for performance and reach for 24 hours. You receive a FirstCut NewsTrail report followed by an Updated NewsTrail report which capture critical information such as total number of postings with listing of the media; total and potential viewers; region-wise beak-up, etc.

For international distribution, NewsTrak reports are included with every circuit that features Business Wire’s GMSM bundle. The reports offer analytics on your news-release’s influence over digital platforms.

Key metrics include: Release views, Traffic sources, Multimedia views, and User engagement

The data is sourced from a broad spectrum of Business Wire network recipients, including news organizations, media sites, search engines, social media services and consumer information systems.

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