Your every release is tracked for performance and reach for 24 hours. You receive a FirstCut NewsTrail report followed by an Updated NewsTrail report which capture critical information such as total number of postings with listing of the media; total and potential viewers; region-wise beak-up, etc.
For international distribution, NewsTrak reports are included with every circuit that features Business Wire’s GMSM bundle. The reports offer analytics on your news-release’s influence over digital platforms.
Key metrics include: Release views, Traffic sources, Multimedia views, and User engagement
The data is sourced from a broad spectrum of Business Wire network recipients, including news organizations, media sites, search engines, social media services and consumer information systems.